Are you accepting new clients?”
That’s the question I was asked recently. After I stopped laughing, I responded “Absolutely not. We have no desire to increase our business.” Thankfully, she recognized my sarcasm and we shared another laugh. But it got me thinking…
• Do my current customers know that I am “open” for business?
• Do they know that I would LOVE for them to refer me other clients.
• Have I kept in contact enough to earn new business?
We’ve all heard that our current customers are our best source of new business. I believe there is an awful lot of truth in that. Sure we get busy. (That’s the goal of running a business, right?) But how many businesses do you know that aren’t interested in gaining new business? My guess is not too many.