PROMOTIONAL PRODUCTS WORK!

I know what you’re thinking… “Yeah, right. A stress ball with my logo on it is going to double my volume!” But before you write off this topic altogether, consider these statistics*:

Reach:

90% of an audience consisting of the average American consumer reported currently owning or possessing a promotional product that they received in the last 24 months.

Impress:
Business marketing research reveals 52% of respondents did business with the advertiser after receiving the promotional product. 52% of participants reported their impression was more favorable after receiving the item.

Integrated Marketing:

Promotional statistics indicate that adding a promotional product to the media mix generated favorable attitudes towards a print ad in all cases.

Pens are in:
According to business marketing research, writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.

Staying power:
More than three-quarters of respondents have had their promotional items for more than 6 months.

Let K1 Creative show you how you can use well thought out programs to make a lasting impression with new clients, stay “top of mind” with past or prospective clients, and show loyal customers that you appreciate their business. To get some fresh ideas, just CLICK HERE to visit our promotional products store.

* business marketing research studies sponsored by the PPAI (Promotional Products Association International)