Do you EDDM?

EDDM
EDDM stands for Every Door Direct Mail. BUT WAIT!!!!
Before you “turn off” and think “Direct Mail…not for me”, this is not your Grandfather’s direct mail! EDDM has some unique properties that make it a very effective marketing tool for a lot of companies.

  • The postage cost is only 17.5 cents (as of January 2014).
  • You don’t need to purchase a list of addresses.
  • You don’t need to blanket entire zip codes. You can choose by postal route to hit key neighborhoods or markets.
  • The minimum size requirements provide the opportunity to design eye-catching pieces that stand out in recipients’ mailboxes.
  • It’s affordable! In most campaigns, we’ve been able to design, print, and mail for less than the cost of a first class stamp!

Ask us to share details of some of the successful EDDM campaigns we’ve executed lately. We’d love to see if this strategy makes sense for your business!